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The 22 Immutable Laws of Branding
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The Tipping Point: How Little Things Can Make a Big Difference
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Positioning: The Battle for Your Mind
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Marketing Warfare
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Marketing Warfare: 20th Anniversary Edition
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Differentiate or Die: Survival in Our Era of Killer Competition
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The New Positioning: The Latest on the World's #1 Business Strategy
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Differentiate or Die: Survival in Our Era of Killer Competition
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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The Marketer`s Guide to Public Relations in the 21st Century
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
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